US-based low-latency data provider Activ Financial has appointed Ben Collins, former global sales and marketing director of Morningstar’s Real-Time data business, as director of EMEA sales, to define the vendor’s business strategy and develop its commercial activity in the region.
Collins joins Activ’s growing London-based team, where he will bring 13 years of experience in the European and Asian markets to drive sales and marketing, supporting the company’s market data, analytics and technology solutions, and Activ’s continued expansion of its global data feed coverage across Asia, where the vendor recently added datafeeds from around 10 new markets.
Prior to joining Activ, Collins spent almost five years at Chicago-based investment research and data provider Morningstar, which he joined as a result of the vendor’s 2008 acquisition of UK-based data vendor Tenfore Systems, where he spent two years as sales director, managing teams in London, Frankfurt, Hong Kong, New York and Chicago. Before joining Tenfore in 2007, Collins held sales roles at Thomson Financial, Informa Global Markets and Bloomberg.
Activ president Frank Piasecki cites Collins’ experience running global data services, and his resulting relationships and local experience around the world, and especially in Asia, as a key reason for the hire.
“There is a lot of work that needs to be done in Europe and Asia—mainly because all of the efforts until now have been purely out of the US,” Collins says.
“The really interesting thing [about Activ] is that you have the content play—which many vendors have—but you have the technology play, which is a real differentiator,” since clients still want to do more with less, and are demanding smaller technology footprints without compromising on flexibility, data content, reliability, and latency, he says. “Over the past few years, there has been a clear shift from a demand for market data delivery alone to a need for a seamless combination of market data and the underlying delivery technology.”