Ukraine-based trading platform provider PFSoft has begun sourcing content from market data and low-latency ticker plant provider Activ Financial, to provide bank, broker and exchange clients of PFSoft’s Protrader multi-asset, broker-neutral trading platform with access to Activ’s European equities, options and futures data.
PFSoft made Activ’s real-time and delayed European datafeeds available via Protrader in the past two months, allowing financial firms that already use the desktop, web or mobile versions of PFSoft’s platform for trading equities, futures, options, foreign exchange, delivered forwards and contracts for difference to access Activ’s data on a-la-carte-basis.
PFSoft captures consolidated data by integrating with Activ’s API, and delivers services and content to clients permissioned to receive them. To manage the commercial aspects of this process, PFSoft has also deployed permissioning and exchange reporting capabilities from Activ.
“Subscriptions will vary client by client, user by user, but in general, clients using PFSoft will have access to more than a hundred exchanges supported by Activ’s consolidated feed,” says Activ president Frank Piasecki.
According to Piasecki, Activ partnered with PFSoft after being approached by a mutual client that wanted Activ’s feed integrated into Protrader. “We were approached by a tier-one financial institution in Turkey that was upgrading its client-facing trading services. As part of that endeavor, the client evaluated our data and decided to incorporate it into its services for institutional and high-end retail customers. Independently, it found PFSoft and we were introduced, and since then we have been working through the process of integrating PFSoft with Activ and delivering that to the client,” he says.
Since launching the partnership in early Spring, Piasecki says Activ has been working with a number of other customers looking to broaden their asset class coverage to include futures and options alongside equities, while keeping their overall cost of ownership low. These include banks, brokers, and firms with institutional or high-end retail clients.
“We are… not a terminal-driven company—which tend to play less well in this space, as they are concerned about pre-eminence of their own front ends,” Piasecki says. “We’re a best-of-breed global aggregator, and have the distribution infrastructure and technology, and PFSoft delivers workflow around electronic trading, so this partnership is a good example of bringing together specializations to provide an overall solution to financial institutions around the world.”
PFSoft officials could not be reached for comment before press time, but in a statement, chief executive Denis Borisovsky describes the agreement with Activ as “a valuable addition to our product diversity” as the vendor strives to provide a comprehensive solution to clients.