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PFSOFT Integrates ACTIV Financial Market Data to Enhance Trading Platform Offering

Partnership Provides Seamless Integration of ACTIV’s European Market Data with PFSOFT’s Multi-Asset Trading Platform

New York, NY – May 28, 2013ACTIV Financial, a global provider of real-time, multi-asset financial market data and solutions, today announced that PFSOFT, a trading platform provider for brokers, banks, exchanges and other financial organizations, will now offer ACTIV’s European equities, options and futures market data through its multi-asset trading platform, Protrader.

The partnership comes as buy-side and sell-side firms increasingly look to broaden their electronic trading capabilities beyond equities to incorporate both futures and options asset classes.

PFSOFT clients are now able to utilize ACTIV’s comprehensive low-latency European market data feeds as part of a seamlessly integrated trading and market data solution. ACTIV’s market data will be available via Protrader’s desktop, web and mobile versions. In addition to ACTIV’s market data, PFSOFT also implemented vendor of record technology from ACTIV to provide permissioning and exchange reporting support to Protrader users.

PFSOFT Protrader is a broker neutral trading platform that serves as an all-in-one solution for brokerages, banks, and other financial organizations. It offers a trading environment for diverse asset classes, such as Forex, equities, futures, options, delivered forwards and CFDs. The platform’s functionality is easily customizable and can be tailored to align with any business model.

“PFSOFT strives to provide the most comprehensive solution for its clients,” said Denis Borisovsky, CEOofPFSOFT. “Integration with ACTIV Financial is a valuable addition to our product diversity and we are glad that multiple brokers are starting to work with ACTIV’s services.” 

“In order for firms to succeed in today’s volatile market conditions, they need a cost-effective way to access the growing volumes of market data crucial to executing successful strategies,” said Frank Piasecki, president of ACTIV Financial. “ACTIV is delighted to be working with PFSOFT to deliver a comprehensive, multi-asset class European market data for PFSOFT’s Protrader clients. As market data volumes continue to grow, we’ll continue to provide high quality, low-latency data for our clients while keeping their overall TCO under control.”

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About ACTIV

ACTIV is a global provider of real-time, multi-asset financial market data and solutions. ACTIV offers neutral, managed services for buy and sell-side firms and technology providers seeking a complete market data solution that encompasses both global content management and data delivery across the enterprise. With coverage spanning more than 150 equity and derivatives exchanges around the world, ACTIV is the only truly end-to-end, independent market data utility in the industry.  Founded in 2002 by market data specialists, the firm is privately owned and has offices in Chicago, New York, Tokyo, Singapore and London. More information can be found at www.activfinancial.com

About PFSOFT
PFSOFT has been a technology provider in financial markets since 2003. The company is totally concentrated on development and support of online trading software, lifting it up to a new qualitative level. More information can be found at www.pfsoft.com

About Protrader

PFSOFT Protrader is a complete business solution for brokers, banks, and other financial institutions. It is already being used as a comprehensive and integrated platform for all major markets, including Forex, stocks, futures, options, forwards, and CFDS. More information can be found at www.pfsoft.com

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John Knuff, GM of Global Financial Services at Equinix